The Venue Business Boot Camp

The Venue Business Boot Camp is Here Comes The Guide's comprehensive business education program created specifically for wedding venues who want to cut through the industry noise and start booking more of their ideal couples. We know how tricky it can be to stand out in a crowded market, so we've developed practical, proven strategies that help you identify your venue's unique "superpowers" and transform any challenges into competitive advantages.

From mastering virtual site tours and creating social media content that actually converts to optimizing your website for bookings, VBBC gives you the real-world tools, templates, and step-by-step guidance you need to build a thriving venue business. Think of us as your venue-expert friends who've done the research, tested the strategies, and packaged everything into an actionable system—because we believe every venue has something special to offer, and with the right approach, you can attract couples who absolutely love what makes your space unique.

Our Mission: Empowering Venues to Thrive

Want to know why some wedding venues are booked solid while others struggle to fill their calendars? Having a beautiful property simply isn't enough anymore.

That's why we've created Venue Business Boot Camp—to show you exactly how to transform your gorgeous venue into a profitable, sustainable business that attracts your ideal couples without sacrificing your sanity or margins.

In our comprehensive curriculum, we're pulling back the curtain on the exact strategies that have helped our most successful venues maintain healthy profit margins and stay booked with couples who truly value what they offer.

Whether you're just opening your doors or you've been hosting weddings for years, if you're ready to elevate the business side of your venue, this program was created specifically for you.

"I have devoured the Wedding Venue Boot Camp episodes. I have all the sheets printed out and I have started changing verbiage on everything. This is my biggest thank you area. I spend a lot of time listening to podcasts, listening to audible books, or watching sales videos. However, in just 5 episodes I have gotten more actionable items than I have in the last year of all of those things COMBINED. I cannot describe how blown away I am to have this information and have even found that it has lit the wedding fire inside me again."
Sylvan Dale Guest Ranch

"I have been working my way through your modules, and I want to say thanks so much! I started booking weddings at our venue about a year or so after Here Comes the Guide started, so I was skeptical I could learn something new. Boy, was I wrong! I am in the process of re-doing our website, so your modules were so well timed. ;) Hoping I will be a good example of all your expertise."
Hartley Botanica

"I'm just now getting to listen to the Venue Business Boot Camp! It is very personable and helpful! I feel like I could pick up the phone and talk to you or Meredith if I had specific questions. So that's an amazing quality for Here Comes The Guide that I don't get from other providers. I feel like you all really care about us as a venue—and that means a lot to me!"
Summit Farm Weddings

• Developing your venue's unique selling proposition and "superpowers" that make you irresistible to your ideal couples

   

• Pricing for actual profit (not just revenue) with strategies that protect your margins while keeping you competitive

   

• Creating a marketing strategy that resonates with your ideal couples and positions your venue as the perfect match for their vision

   

• Mastering site tours that convert by telling the story of each couple's event at your venue and helping them envision their celebration in your space

   

• Crafting compelling packages that maximize your profit in creative ways without turning away budget-conscious couples

   

• Building strategic follow-up systems that keep your venue top-of-mind without coming across as pushy

The Venue Business Boot Camp by Here Comes The Guide

Smart, usable advice for running your wedding venue.